IN THE NEWS

Shark Tank's Kevin O'Leary Launches High-Yield, Low-Volatility ETF Line

Shark Tank's Kevin O'Leary Launches High-Yield, Low-Volatility ETF Line

The Street / July 14, 2015

“Diversification is key for investors looking to generate investment income through dividend-paying stocks. “Investing in stocks carries its own risks,” Safran said. "ETF’s are still subject to market risk, but they can reduce investment volatility by offering instant diversification for an asset class.”"

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Tips for Parents Considering Helping Their Child Buy a Home

Tips for Parents Considering Helping Their Child Buy a Home

CNBC / April 16, 2015

“When you apply for a loan they want to know how much money you have," said Erika Safran, a certified financial planner with Safran Wealth Advisors in New York. "If you're receiving a gift, that person is going to have to write a letter saying that they don't expect it back."”

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Money Lessons From Professional Ballers

Money Lessons From Professional Ballers

CNBC / April 1, 2015

“The key is to have a sense of awareness of what you have, said Erika Safran, a certified financial planner in New York City. "Pro athletes suddenly have a lot of money they didn't have before and they aren't trained to think about money, so they don't visualize allowing for a healthier financial future."”

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As Pimco Outflows Soar, Advisors Ask: Should We Stay?

As Pimco Outflows Soar, Advisors Ask: Should We Stay?

Financial Planning Magazine / November 6, 2014

"We immediately got out of the Pimco Total Return fund being run by Gross," says Franklin, who runs an eponymous wealth management firm in Hixson, Tenn. "We already were almost out anyways, because the fund was so huge, it would be hard for anyone to manage a fund that size.”

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Exotic Markets Pique Clients’ Curiosity

Exotic Markets Pique Clients’ Curiosity

Financial Advisor IQ / October 21, 2014

"Independent advisors, too, should be talking about frontier markets with their more adventurous clients, according to Erika Safran, founder of New York-based Safran Wealth Advisors, which manages about $60 million. When she raises the subject, “their initial reaction is a cringe,” she says. But she has convinced at least some of them to move out of emerging into frontier countries for the riskiest 2%-3% of their portfolio. ”

Should You Be Building Bond Ladders?

Should You Be Building Bond Ladders?

Financial Planning Magazine / October 20, 2014

"Erika Safran, founder of Safran Wealth Advisors in New York City, points out that laddering makes the most sense for clients with $1 million or more in domestic fixed-income assets. With a client who may have only $500,000 in assets, “it’s not that easy to allocate 20% to 30% of that to a laddered portfolio,” she says. “I can’t reduce the credit risk by diversifying.”

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In Foreign Stocks, How Much Is Enough?

In Foreign Stocks, How Much Is Enough?

Financial Planning Magazine / September 29, 2014

“I recognize that the U.S. represents only 50% of world market cap, but our goal is not to meet world market cap,” she says. “Given continued globalization, many of the companies in the S&P 500 have foreign income, which adds to our clients’ foreign exposure.”

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What is truly priceless? Being debt and credit card free, say millennials

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What is truly priceless? Being debt and credit card free, say millennials 

AM-NY / September 28th, 2014

"It's naive," to think you don't need a credit card, said Erika Safran, certified financial planner who founded Safran Wealth Advisors in midtown. While she empathizes with young people who are "disillusioned" by ever affording a home in New York City, purposely eschewing credit cards "is a defeatist attitude. People who think that way will not become successful," she said.

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Role for Cash Alternatives in Client Portfolios?

Role for Cash Alternatives in Client Portfolios?

Financial Planning Magazine / May 29th, 2014

“There is no cash alternative that provides liquidity without some NAV [net asset value] fluctuation,” says Erika Safran, founder of Safran Wealth Advisors in New York. “If liquidity and security of principal are mandatory, stay with cash equivalents such as money market funds, savings accounts and short-term CDs.”

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What to Do When Clients Hold Too Much Cash

What to Do When Clients Hold Too Much Cash

Financial Planning Magazine / May 4th, 2014

“Safran tells clients that they need equity exposure to reach their goals. ‘One of the best ways to achieve that is to manage their risk by dollar-cost averaging over a given time frame, I don’t think that people often consider that as a tool for taking cash off the sidelines and allocating it,” she says.”

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