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What is truly priceless? Being debt and credit card free, say millennials

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What is truly priceless? Being debt and credit card free, say millennials 

AM-NY / September 28th, 2014

"It's naive," to think you don't need a credit card, said Erika Safran, certified financial planner who founded Safran Wealth Advisors in midtown. While she empathizes with young people who are "disillusioned" by ever affording a home in New York City, purposely eschewing credit cards "is a defeatist attitude. People who think that way will not become successful," she said.

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Role for Cash Alternatives in Client Portfolios?

Role for Cash Alternatives in Client Portfolios?

Financial Planning Magazine / May 29th, 2014

“There is no cash alternative that provides liquidity without some NAV [net asset value] fluctuation,” says Erika Safran, founder of Safran Wealth Advisors in New York. “If liquidity and security of principal are mandatory, stay with cash equivalents such as money market funds, savings accounts and short-term CDs.”

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What to Do When Clients Hold Too Much Cash

What to Do When Clients Hold Too Much Cash

Financial Planning Magazine / May 4th, 2014

“Safran tells clients that they need equity exposure to reach their goals. ‘One of the best ways to achieve that is to manage their risk by dollar-cost averaging over a given time frame, I don’t think that people often consider that as a tool for taking cash off the sidelines and allocating it,” she says.”

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7 Smart Ways to Work With Next-Gen Clients

7 Smart Ways to Work With Next-Gen Clients

Financial Planning Magazine / January 1, 2014

“Safran encourages the young person to be financially aware.  For example, Safran might offer teens a different way of thinking about the oft-condemned "$4 coffee." A fancy latte might not make financial sense in a takeout container, she suggests, but if the purchase establishes a place to chat for an hour with friends, "consider it the price of entertainment."

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Advisors Know When to Talk to Clients about Overspending

Advisors Know When to Talk to Clients about Overspending

CNBC / November 8th, 2013

“Erika Safran, founder of Safran Wealth Advisors, said she's had the most success in changing behavior by being compassionate and understanding a client's motivations. Safran, a certified financial planner, tells the story of a 60-something couple”

 

Is 2013 a 2008 moment for bond investors

Is 2013 a 2008 moment for bond investors

Investment News / July 15th, 2013

“The conservative investor is being punished,” said Ms. Safran, principal at Safran Wealth Advisors LLC. “They've never had an event like this,” she said.

 

Midyear tweaks to your retirement plan

Midyear tweaks to your retirement plan

Wall Street Journal / July 6th, 2013

“If you have not already done so, review the duration of your bond funds and reduce your interest-rate risk by reducing duration. It’s time to evaluate diversified multisector/strategic income, and unconstrained bond funds. These funds find opportunities unrelated to interest or maturity, Safran said.”

 

Investing Strategy: Individual Premium Bonds

Investing Strategy: Individual Premium Bonds

Financial Planning Magazine / June 1, 2013

“Erika Safran, head of a wealth advisory firm in New York, says "a quick run of the numbers" can offer clarity when discussing premium bonds with clients.”

 

Banning Guns from a Portfolio

Banning Guns from a Portfolio

Financial Planning Magazine / February 14, 2013

“As she does at the end of each year, Erika Safran of New York-based Safran Wealth Advisors reaches out to clients to discuss how their investments are doing and whether they’re meeting their financial goals”

 

Try 'limit orders' to tame stock market swings?

Try 'limit orders' to tame stock market swings?

Yahoo Finance / November 14, 2012

“Anytime a particular stock trades at a relatively low volume, setting a limit order guarantees you don't buy above or sell below your specified price, says Erika Safran, founder of Safran Wealth Advisors LLC in New York. And even with high-volume trading stocks, if you're determined to execute your order at a certain price, limit orders are essential.”

 

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